Tuesday, December 12

Urban Viewers Like ABC News

From Journal-isms
Richard Prince reports that NBC is first among white viewers but last for blacks.

NBC's Brian Williams "Is First Among Anchors," a New York Times headline reported Monday, citing new "sweeps month" Nielsen ratings — but the "first" ranking does not hold true among African Americans and Latinos.

At evening news time, those viewers continue to prefer ABC's "World News with Charles Gibson," according to ratings breakouts made available to Journal-isms by Nielsen Media Research.


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